Etsy keyword verdict📄 Digital downloads only
“passive income”
Crowded — pick a sharp angle.
Old shops own the broad term. You'll need a specific, under-served angle to land.
higher = more room to enter
📊How healthy is this market? — Steady demand on a crowded shelf.
Demand
Steady
median 3 favorites
Concentration
Tight
top 3 shops = 98% of favorites
Price
$5.99 median
range $2.40–15
Measured across the top 20 digital-download listings — out of 20,849 live digital listings for this keyword. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Hard — go very narrow.
100%of the top 20 listings were created in the last 6 months
→ The niche is actively taking in newcomers. New listings are landing in the results, not just piling up unseen.
1 of the top shops opened in the last year — MermaidDigiCo (11 mo, 536 reviews) is already ranking. Proof a new shop can land here.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
newcomer won100,000+ Digital Product Ideas 2026 | Passive Income & Etsy Seller Guide
$4.32 · ♥ 6,363
newcomer won1000 Digital Products Ideas To Create And Sell Today For Passive Income, Etsy Digital Downloads Small Business Ideas and Bestsellers to Sell
$2.53 · ♥ 5,663
newcomer wonStart a Digital Product Business Instantly | 300,000+ PLR eBooks Bundle | Resell & Rebrand Content Library | Passive Income Starter Kit
$7.20 · ♥ 211
newcomer wonClaude AI Video Course, Content, Automation, Commercial Use, Passive Income, Educational, Faceless Digital Marketing
$13.77 · ♥ 139
newcomer won40 Million+ Ultimate PLR MRR Bundle Ideal for Passive Income | Plr Mrr Digital Products| Master Resell Rights | All our PLR Digital Products
$2.40 · ♥ 56
newcomer wonCanva Crash Course Bundle with PLR | Beginner Canva Training for Etsy Sellers, Digital Products, Passive Income & Canva Business Course
$2.90 · ♥ 17
newcomer wonDone For You: Digital Passive Income Playbook | Master Resell Rights | DFY Ebook | Digital Marketing | Passive Profit | MRR | PLR
$6.34 · ♥ 14
newcomer won100+ Million PLR Digital Product Bestseller bundle | Master Resell Rights,Mrr digital product,Passive Income ideas, DFY(Digital Download)
$5.99 · ♥ 4
newcomer won
AI Digital Products Bundle, 200000+ ChatGPT Templates, PLR & MRR Bundle, ChatGPT Guide, Passive Income, Lifetime Access, Ultimate Collection
$4.97 · ♥ 3
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
passive incomedigital productsmake money onlinedigital downloadonline businesspassive income ideasplr bundleplrproduct bestsellersdigital downloadsproducts to selldigital productmrr
✓Your next move
Start with the most open sub-niche — whole shop bundle (69/100). List 3–5 products there, paste the 13 tags above, and price around $6. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.