✓Fresh verdict · 1 free look-up left this month
Etsy keyword verdict📄 Digital downloads only
“modern house palette”
Blue ocean — go for it.
Real demand with room to land. A new shop can carve out a spot here.
higher = more room to enter
📊How healthy is this market? — Strong demand on a open shelf.
Demand
Strong
median 29 favorites
Concentration
Tight
top 3 shops = 68% of favorites
Price
$25 median
range $15–32
Measured across the top 20 digital-download listings — out of 2,206 live digital listings for this keyword. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Yes — the door is open.
100%of the top 20 listings were created in the last 6 months
→ The niche is actively taking in newcomers. New listings are landing in the results, not just piling up unseen.
New listings are landing in the results, so the page isn't sealed shut — but the very top is held by established shops.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
newcomer wonBenjamin Moore, Mid Century Modern Palette, Interior Paint Color, Mid Century Modern Paint, Whole House Paint Palette (Digital Download)
$24.50 · ♥ 572
newcomer wonRUSTIC FARMHOUSE Sherwin Williams home paint color palette, cottagecore modern rustic interior style whole house color scheme SW Dried Thyme
$27.28 · ♥ 570
newcomer wonFrench Farmhouse Home Paint Palette Sherwin Williams Whole House Color Scheme Best Interior Paint Design Guide Modern Cottage French Country
$33.29 · ♥ 512
newcomer wonBenjamin Moore Mid Century Modern Paint Palette | MCM Interior Paint Colors | Whole House Color Palette
$15.00 · ♥ 387
newcomer wonModern Farmhouse Paint Palette | Whole House Color Scheme (2 PDF)
$15.99 · ♥ 140
newcomer wonModern Farmhouse Paint Palette – Sherwin Williams 2025, Trendy Whole House Colors & Cottage Interior Vibes
$21.10 · ♥ 52
newcomer wonWarm Earthy Modern Neutrals – Sherwin-Williams Home Paint Palette (Digital Download)
$26.00 · ♥ 50
newcomer wonSherwin-Williams Mountain Road Color Palette, Mountain House, Neutral Color Palette, Earth Tones, Lakehouse Color Palette, Modern Lakehouse
$10.00 · ♥ 39
newcomer wonRustic Modern Paint Palette: Sherwin-Williams Whole House Color Guide (PDF Download
$26.00 · ♥ 36
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
paint color palettesherwin williamsmodern house palettehome wall trim colorhome paint palettepaint color schemeinterior paint colorsw paint palettefarmhouse palettefarmhouse swinterior decoratingfront door colorscomplementary paint
✓Your next move
Start with the most open sub-niche — benajmin moore color (65/100). List 3–5 products there, paste the 13 tags above, and price around $25. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.