✓Fresh verdict · 2 free look-ups left this month
Etsy keyword verdict📄 Digital downloads only
“home paint colors”
Doable — go narrow.
The broad term is busy. The opening is in the sub-niches below.
higher = more room to enter
📊How healthy is this market? — Strong demand on a busy shelf.
Demand
Strong
median 15 favorites
Concentration
Tight
top 3 shops = 72% of favorites
Price
$23 median
range $15–35
Measured across the top 20 digital-download listings — out of 28,563 live digital listings for this keyword. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Yes, through a sub-niche.
100%of the top 20 listings were created in the last 6 months
→ The niche is actively taking in newcomers. New listings are landing in the results, not just piling up unseen.
New listings are landing in the results, so the page isn't sealed shut — but the very top is held by established shops.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
newcomer wonSherwin Williams Coastal Beach Paint Palette: Coastal Beach Home Paint Colors, Complementary Whole House Paint Colors (Digital Download)
$17.50 · ♥ 469
newcomer wonSherwin Williams Snowbound Color Palette, Complementary Color Scheme, Home Paint Colors, Paint Palette, Whole House Paint Colors
$22.00 · ♥ 278
newcomer wonMid-Century Modern Perfect Paint Palette - Benjamin Moore, Interior Design Paint Palette, Paint Color Selection, home paint colors, trending
$17.97 · ♥ 151
newcomer wonCozy Country House Color Palette Benjamin Moore paint palette farmhouse earthy neutral paint color scheme cozy warm home paint colors 2026
$28.00 · ♥ 75
newcomer wonBenjamin Moore- The Oxford- Modern Scandinavian Home Paint Palette, neutral whole home paint colors
$15.98 · ♥ 63
newcomer wonBenjamin Moore CRAFTSMAN Color Palette, CRAFTSMAN Home Paint Colors, Craftsman Exterior Paint Colors, CRAFTSMAN Style, Craftsman Bungalow
$35.00 · ♥ 45
newcomer wonSherwin Williams Neutral Paint Palette | Whole Home Paint Colors | Earthy Paint Scheme | Interior Designer Color Palette | Modern Organic
$16.99 · ♥ 41
newcomer wonBenjamin Moore Wind's Breath Color Palette , Coordinated Home Paint Colors For Living Room, Kitchen Cabinets, Bathrooms and Bedrooms.
$21.00 · ♥ 33
newcomer wonAgreeable Gray Sherwin Williams Paint Palette, Neutral Interior Home, Neutral Interior Paint Colors
$17.00 · ♥ 29
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
paint color palettehome paint colorssherwin williamspaint palettebenjamin moorepaint colorsinterior designwhole house paintcolor palettepaint color schemecoastal farmhouseneutral paint colorinterior paint
✓Your next move
Start with the most open sub-niche — whole house paint (62/100). List 3–5 products there, paste the 13 tags above, and price around $23. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.