✓Fresh verdict · 2 free look-ups left this month
Etsy keyword verdict📄 Digital downloads only
“exterior house color”
Blue ocean — go for it.
Real demand with room to land. A new shop can carve out a spot here.
higher = more room to enter
📊How healthy is this market? — Strong demand on a open shelf.
Demand
Strong
median 12 favorites
Concentration
Moderate
top 3 shops = 56% of favorites
Price
$20 median
range $6.99–40
Measured across the top 20 digital-download listings — out of 1,023 live digital listings for this keyword. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Yes — the door is open.
100%of the top 20 listings were created in the last 6 months
→ The niche is actively taking in newcomers. New listings are landing in the results, not just piling up unseen.
1 of the top shops opened in the last year — CreativeMaryJo (9 mo, 31 reviews) is already ranking. Proof a new shop can land here.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
newcomer wonSherwin Williams Alabaster Paint Color Palette, Best White, Alabaster Undertone, Alabaster Exterior, Joanna Gaines, Whole House Paint Colors
$25.00 · ♥ 171
newcomer wonGreen Exterior House Color Palette: Modern Cozy Craftsman (Benjamin Moore)
$19.50 · ♥ 71
newcomer wonDark Exterior Paint Color Palette Benjamin Moore Exterior house color scheme green black brown dark neutral paint colors black exterior
$19.71 · ♥ 56
newcomer wonCOASTAL EXTERIOR House color combination Navy coordinating color Sherwin Williams exterior color palette light blue exterior white house
$27.00 · ♥ 45
newcomer wonExterior House Color Palette Design Template Canva Home Beach House Calm Neutrals Coastal Scheme for Natural Inspiration Mood Boards
$18.00 · ♥ 43
newcomer wonBlue Exterior House Color Idea Craftsman Navy Paint Palette Colonial Luxury Home Curb Appeal Inspo East Coast Home Design Classic American
$24.99 · ♥ 28
newcomer wonThe Preston- Navy Blue Exterior House Paint Palette- Benjamin Moore & Sherwin Williams with front door colors! Cottage, lakehouse, cabin
$14.59 · ♥ 24
newcomer wonExterior Paint Color For Home Modern Craftsman (Grey Blue House Color)
$3.00 · ♥ 22
newcomer wonElegant Green Exterior Color Palette (Benjamin Moore) | 2026 Color Trend
$6.99 · ♥ 15
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
exterior house colorsherwin williamsbenjamin moorecolor paletteexterior paintexterior colorexterior paint colorexterior designcurb appealmodern farmhousehome designpaint consultationinterior design
✓Your next move
Start with the most open sub-niche — exterior home design (63/100). List 3–5 products there, paste the 13 tags above, and price around $20. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.