Etsy keyword verdict📄 Digital downloads only
“executive assistant”
Crowded — pick a sharp angle.
Old shops own the broad term. You'll need a specific, under-served angle to land.
higher = more room to enter
📊How healthy is this market? — Thin demand on a crowded shelf.
Demand
Thin
median 3 favorites
Concentration
Tight
top 3 shops = 86% of favorites
Price
$20 median
range $3.95–40
Measured across the top 12 digital-download listings — out of 1,420 live digital listings for this keyword. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Hard — go very narrow.
100%of the top 12 listings were created in the last 6 months
→ The niche is actively taking in newcomers. New listings are landing in the results, not just piling up unseen.
New listings are landing in the results, so the page isn't sealed shut — but the very top is held by established shops.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
newcomer wonThe Executive Assistant Handbook: Your CEO’s Life, Organized
$39.99 · ♥ 76
newcomer wonAdd A Name Executive Assistant PNG For 20 oz Skinny Straight Tumbler, Admin Office Secretary Wrap, Occupation Sublimation Design, Digital
$3.95 · ♥ 23
newcomer wonAI & ChatGPT Toolkit for Executive Assistants: Personalized Guide for how to use AI LLMs with specific Prompts and Custom Instructions
$110.00 · ♥ 20
newcomer wonExecutive Assistant - Executive Intro Interview Checklist
$4.99 · ♥ 7
newcomer wonExecutive Assistant Calendar & Time Blocking System | Executive Scheduling Templates and Time Audit Tools
$19.00 · ♥ 6
newcomer wonEA Interview Red Flag Checklist: Executive Assistant Career Guide (PDF Download)
$8.95 · ♥ 4
newcomer wonExecutive Assistant svg, Admin svg, Receptionist svg, Secretary, executive office, staff appreciation, front desk, administrative assistant
$2.95 · ♥ 2
newcomer wonSo, You're the Executive Assistant Now: A Practical Guide for New EAs
$749.00 · ♥ 1
newcomer wonThe Executive Assistant’s Field Guide | eBook for First-Time EAs | Productivity, Strategy & Career Tips
$9.99 · ♥ 0
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
executive assistantadministrativevirtual assistantadmin assistantpersonal assistantoffice assistantea guideceohow to guideorganizedea handbookadmin toolsoffice template
✓Your next move
Start with the most open sub-niche — desk calendar template (64/100). List 3–5 products there, paste the 13 tags above, and price around $20. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.