✓Fresh verdict · 2 free look-ups left this month
Etsy keyword verdict📄 Digital downloads only
“color of the year”
Doable — go narrow.
The broad term is busy. The opening is in the sub-niches below.
higher = more room to enter
📊How healthy is this market? — Strong demand on a busy shelf.
Demand
Strong
median 2 favorites
Concentration
Tight
top 3 shops = 94% of favorites
Price
$3.50 median
range $1.98–5.00
Measured across the top 13 digital-download listings — out of 43,728 live digital listings for this keyword. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Yes, through a sub-niche.
100%of the top 13 listings were created in the last 6 months
→ The niche is actively taking in newcomers. New listings are landing in the results, not just piling up unseen.
New listings are landing in the results, so the page isn't sealed shut — but the very top is held by established shops.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
newcomer wonSherwin Williams color palette of the year 2025 peaceful neutral color scheme whole house paint palette modern calm paint color Malabar SW
$25.00 · ♥ 262
newcomer wonFree Download - Use Link in Description - 2021 Procreate Trendy Color Palette -Trendy Color for New Year - 2021 Theme Color Swatches
$1.98 · ♥ 16
newcomer wonSingle Color Bundle New Year PNG | Trendy, Devotion, Faith, Jesus, Christian, Trust, Months, Moments | Sublimation | DIGITAL
$5.00 · ♥ 15
newcomer wonCOLOR the new year with Jesus- Church handout- Back to school tag- Religious School-
$5.00 · ♥ 9
newcomer wonHappy New Year 2026 Coloring Pages, PDF Color Pages, New Year Printable, Classroom Resource
$1.99 · ♥ 4
newcomer wonSILHOUETTE Benjamin Moore color palette of the year 2026, modern dark neutral color scheme digital whole house interior paint palette
$800.00 · ♥ 3
newcomer won12 Mobile Lightroom Presets, Very Peri Mobile Preset, Bluish Filter, Color Of The 2022 Year Preset Instagram Presets, Blogger Preset,
$3.50 · ♥ 2
newcomer wonFootball Coloring Page, First Year Down Birthday Activity, Birthday Color Placemat, First Year Down Birthday Decoration Custom Coloring Page
$3.50 · ♥ 1
newcomer wonHappy New Year 2025 PNG, Water color 2025 New year Png, Colorful Neon Png, Holiday Png, Trendy New Year Png, 2025 Instant Digital Download
$1.40 · ♥ 0
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
color of the yearwhole house paletteinterior paint colorwhole house paintnew yearchristiandigital downloadinstant download2026 printablemodern coastalbeach house colorcoastal paint colormalabar color
✓Your next move
Start with the most open sub-niche — home wall trim color (60/100). List 3–5 products there, paste the 13 tags above, and price around $4. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.