Etsy keyword verdict📄 Digital downloads only
“animated overlay”
Crowded — pick a sharp angle.
Old shops own the broad term. You'll need a specific, under-served angle to land.
higher = more room to enter
📊How healthy is this market? — Steady demand on a crowded shelf.
Demand
Steady
median 167 favorites
Concentration
Moderate
top 3 shops = 55% of favorites
Price
$9.88 median
range $4.75–30
Measured across the top 20 digital-download listings — out of 57,231 live digital listings for this keyword. All real Etsy data, nothing estimated.
🚪Can a new shop break in? — Hard — go very narrow.
100%of the top 20 listings were created in the last 6 months
→ The niche is actively taking in newcomers. New listings are landing in the results, not just piling up unseen.
New listings are landing in the results, so the page isn't sealed shut — but the very top is held by established shops.
Study what they're selling →★ Where the room is — go narrow on these
Top 9 listings buyers are savingview all →
newcomer wonTwitch Animated Overlay Pack for Stream | Gamer HQ | Desk - Computer - Cozy - Vibrant - Neon - RGB - 3d
$30.00 · ♥ 2,263
newcomer wonCozy Fox Gaming Room Twitch Stream Package, Animated Overlay Set with Cute Fox, Greenery, Vines, Aesthetic Twitch Overlay for OBS, Streamlap
$19.00 · ♥ 958
newcomer wonTwitch Liquid Goal Widget: Streamlabs Animated Overlay (ZIP File)
$35.00 · ♥ 821
newcomer wonDark Cherry Blossom Stinger Transition, Twitch Stinger Transition, Cute Scene, Animated Overlay, Japanese Theme, Lofi Aesthetic
$4.75 · ♥ 666
newcomer wonFox Magic Night Twitch Overlay, Twitch screen | Animated Overlay Stream Package, Fox Twitch | Cute Twitch Overlay | Aesthetic | star overlay
$29.99 · ♥ 597
newcomer wonLunar Charm Purple Vtuber Stream Pack | Animated Overlays
$28.35 · ♥ 573
newcomer wonTwitch Alerts with Confetti Shooting, Stream Alerts Multicolored Stars Confetti, Animated Overlays, Twitch Assets for Streamers and VTubers
$3.78 · ♥ 494
newcomer wonUmbra Sci-Fi Stream Package | Astro Galaxy Animated Overlay | Twitch YouTube Kick | Alerts Panels Transitions | OBS Streamlabs
$8.00 · ♥ 238
newcomer wonKawaii Chill Lo-fi Ghosty Red Room Doll House Isometric Bedroom animated Overlay | Dead By Daylight
$10.00 · ♥ 219
Top shops — who owns this keyword now
Shop age, reviews & listing count — all public Etsy data. No made-up revenue numbers.
🏷️The 13 tags winners rank oncopy these into your listing
animated overlaytwitch overlaystream overlayanimated overlaysstream overlaysstream packagetwitch alertsanimated twitchaesthetic overlaytwitch packagetwitchflower overlayvtuber overlay
✓Your next move
Start with the most open sub-niche — aesthetic icon pack (54/100). List 3–5 products there, paste the 13 tags above, and price around $10. Re-check in 30 days.
Built on live Etsy public data — favorites, prices, tags, shop ages & listing-creation dates, all pulled now. No estimated or invented numbers. Refreshed weekly.