Shop Benchmarking

Compare your Etsy shop against top sellers in your category. See where you stand and get actionable insights.

Sample Benchmark — enter your shop name above to see your own results

DigitalPlannerStudio

vs Top 87 in Paper & Party Supplies

Export CSVUnlimited
Total Sales
Below

4,521

Category Median8,200
Top 10 Average45,600
Reviews
Below

1,203

Category Median2,100
Top 10 Average12,400
Rating
On par

4.80

Category Median4.72
Top 10 Average4.91
Followers
Below

2,847

Category Median5,400
Top 10 Average32,100
Active Listings
Below

68

Category Median120
Top 10 Average340

Insights & Recommendations

  • Your sales are below the category median. Focus on SEO optimization and running Etsy Ads on your top-performing listings to increase visibility.
  • You have fewer active listings than most competitors. Adding more products (especially variations and bundles) can improve shop discoverability and average order value.
  • Your follower count is below average. Promote your shop on social media and consider running sales events — Etsy notifies followers about sales automatically.